Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes
Auto April 24, 2021, 0 Comment 8To fix Alfa Romeo, PSA veteran Jean-Philippe Imparato must tackle slumping sales, a shrunken lineup and unprofitable selling practices. He also plans to infuse his new leadership team with his passion for the storied sports-car marque.
Author
Leave a comment